Insights

Plug into the market.
from Pickel Intelligence.

Oil and Gas Players Are Scaling EV Charging
Insights

Oil and Gas Players Are Scaling EV Charging

Fuel retailers are investing heavily in EV charging, but the scale and pace now clearly differ between players. The race to electrify petrol stations is just getting started.

March 16, 2026 · 4 min read

How Does Pricing Influence Site Performance?
Insights

How Does Pricing Influence Site Performance?

Price differences in EV charging can be far larger than fluctuations at the gas pump. In one area of Malmo, prices range from 2.7 to 10 SEK/kWh, a spread of almost 300%.

March 7, 2026 · 5 min read

A Break in the Trend for Nordic EV Charging
Insights

A Break in the Trend for Nordic EV Charging

In 2025, the Nordic BEV fleet grew by roughly 500,000 vehicles while 7,700 new fast chargers were added. After years of decline, the vehicle-to-charger ratio has stabilized.

February 19, 2026 · 4 min read

The Chicken-and-Egg Problem of Electric Trucks
Insights

The Chicken-and-Egg Problem of Electric Trucks

Do you build charging infrastructure before the trucks arrive, or wait until there is demand? Electric truck sales are growing, but utilization tells a different story.

February 5, 2026 · 4 min read

Location Drives Occupancy, Yet Decisions Rely on Incomplete Data
Insights

Location Drives Occupancy, Yet Decisions Rely on Incomplete Data

Our data shows that 4 out of 5 fast-charging sites underperform. The problem is not the hardware, it is the site assessment process behind every investment decision.

January 28, 2026 · 4 min read

One Price Does Not Fit All in EV Charging
Insights

One Price Does Not Fit All in EV Charging

Charging behavior can differ significantly even within the same cluster. Yet most operators still rely on static pricing applied uniformly across their entire network.

January 23, 2026 · 4 min read

What Happened at EV Chargers During Christmas Week in Sweden?
Insights

What Happened at EV Chargers During Christmas Week in Sweden?

We compared Christmas week to the week before, and a few patterns stood out. More charging overall, a clear dip on Christmas Eve, and ski resorts saw the biggest surge.

December 29, 2025 · 4 min read

How Does Christmas Impact Charging Demand?
Insights

How Does Christmas Impact Charging Demand?

With the holidays around the corner, EV driving patterns change. More road trips, busier fast chargers, and sharp lunchtime peaks, especially along the highways.

December 23, 2025 · 3 min read