Turning data
into autonomy.
We turn fragmented eMobility data into accessible, automated, and profitable operations. So operators can stop guessing and start making decisions that compound.

Our story

We started pickel with a clear intention: to fix the broken economics of EV charging. The industry had focused on building bigger networks, faster, but not smarter. Profitability lagged as infrastructure build-out outpaced the ability to actually use the data it generated.
We saw operators unable to back up critical decisions, where to build, how to dimension, and how to run each station, because the industry simply did not have the data to do so. We set out to change that and turn charging networks profitable.
Our founding team brings together year of experience across the EV transition, spanning public and commercial charging as well as emerging mobility infrastructure, combined with strong technical expertise in areas like cybersecurity, AI, and real-time data systems developed across multiple industries.
pickel is your AI engine for profitable EV charging.
Our values
Our values.
Innovation
We push boundaries and are dedicated to build solutions that use AI for good.
Quality
We are committed to excellence and precision in every algorithm and solution we deliver.
Collaboration
We work closely with our partners to ensure that we empower their specific knowledge and experience through data.
Impact
We measure success by the tangible differences our technology makes on your future and current charging network.
The team
Founding team.
Deep eMobility experience combined with expertise in complex data systems and automation.

Hugo Cliffordson
CEO & Founder

Christoffer Segerdahl
CCO & Founder

Melker Veltman
CTO & Founder

Gabriel Rosengren
COO & Founder
Careers
Join the team.
We're solving a hard problem with data, AI, and deep domain knowledge. If that sounds like your kind of challenge, we'd love to hear from you.